As seasoned wedding photographers and videographers, Ryan and Ashley Nares identified a growing need for a unique event venue that would bring an industrial lounge aesthetic to the local scene. Inspired by their extensive visits to various venues, they envisioned a premier space that not only hosted weddings and events but also offered a delightful culinary experience featuring Asian fusion cuisine and specialty craft cocktails. The unique blend of industrial chic and culinary excellence sets The Mercantile apart from other venues.
Challenge: In 2022, the couple contacted the Small Business Development Center (SBDC) with a clear goal: to establish a venue that would break away from the conventional offerings of rustic barns, bland spaces that required extensive decorations, and formal country clubs.
How Illinois SBDC helped: Business advisor Pam Clodfelter assisted the Nares by providing information on registering the business with the state and resources such as market research and business planning. They also discussed various business structures and financing options to ensure a well-informed decision-making process. With Pam's help, they developed a business plan to determine the profitability potential and focus on their business model. They shared, “Your guidance and support has been instrumental in helping us navigate the challenges of starting a new business. You've been an invaluable resource, always willing to lend a helping hand or offer words of encouragement when we needed it most.”
Result: After an exhaustive search for the ideal location, the Nares discovered a gem in October 2023, perfectly suited for their vision. Guided by the Nares' creative minds, the Mercantile opened its doors for its inaugural event in October 2024. Since then, it has quickly established itself as a sought-after venue, consistently booked for exciting events and celebrations. The success of The Mercantile is a testament to the Nares' vision and determination.
Learn More: To learn more about The Mercantile, visit their https://themercantileballroom.com/ or Facebook, or contact them at (815) 564-8317.
