Introduction to Marketing for Small Businesses

Presented by the Illinois SBDC at Sauk Valley Community College, this on-demand webinar equips small business owners with essential marketing strategies to drive growth and success. Join Justin Bergman, Center Director, as he shares expert insights on:

Identifying your target market.

Developing a compelling brand identity.

Setting clear, actionable marketing objectives.

Creating a consistent and effective marketing plan.

The webinar dives into the practical use of both traditional and digital marketing tools, offering actionable tips tailored to small business needs. Justin also emphasizes the importance of patience, adaptability, and continuous improvement in achieving long-term marketing success.